Cast your mind back to mid century circa 1975, when air travel was the pinnacle of luxury and glamour. Advertising targeted towards big spenders were deployed as marketing and the art direction and creative force behind most of it was flat out perfect. The message was always elegant, the look was prestigious, and the art was all class. Here’s a few of our favourite examples, which are part of the incredible coffee table book Airline Visual Identity 1945 – 1975 by Matthias C. Hühne. It’s a behemoth of an art book that justifies the $400 price tag with its beauty and quality.